What a nice Mother's Day gift! On Sunday, veteran business columnist Cheryl Hall of the Dallas Morning News featured Sleep Experts in an article entitled Soft image is just right for Sleep Experts. We believe Cheryl really captured the spirit and culture of our company, and helped us introduce our new Love Your Mattress campaign - and a few of the stars of our TV commercial! - to the D/FW market through her version of the Sleep Experts story. Thank you Cheryl!